School project by first-year apprentices

During the second block of vocational training, we first-year apprentices were set the task of designing an online magazine and presenting it to an audience at the end of the block. Alongside other subjects and exams, we worked on this project mainly as part of our M+P (Marketing and Production) module.
To this end, the class was divided into four groups, each representing a different department: advertising marketing, digital marketing, production and editorial. Mario chose ‘Production’, whilst Leticia chose ‘Advertising Marketing’.

To begin with, the class worked together to come up with ideas for the theme, content and name. The result was “Moin Vintage”, an online magazine focusing on vintage, nostalgia and retro.
The “Production” department used Figma to create a prototype for a potential “Moin Vintage” website and app. From flea markets and second-hand shops to cosy cafés, there’s something for everyone. The ‘Advertising’ team developed media specifications, advertising formats and adverts, working with clients such as ‘Vinted’ and ‘Alpro’, amongst others. The digital marketing team analysed the target audience, planned the online marketing strategy and independently produced social media clips. The editorial team wrote content for the website and even developed their own podcast with recorded episodes.
To round things off, we presented the project to trainees from the publishing houses, apprentices from other year groups, teaching staff and the school management. We’re proud of what we’ve achieved together and excited to see what lies ahead.