The Hamburg Logistics Initiative (LIHH) is celebrating its 20th anniversary with a new location campaign. Under the slogan “Hamburg: A 5-star logistics hub”, the network is highlighting the strengths of the Hamburg metropolitan region.
At the heart of the initiative is the website 5-sterne-logistik.hamburg, which includes a new promotional video. In addition, all LIHH members will receive an exclusive certificate. Those wishing to display the accolade physically on their premises can order high-quality stainless steel plaques via a new online shop. To bring the campaign to life, the LIHH will be launching a series of ‘site visits’ over the coming months. On-site visits will demonstrate how selected member companies put the 5-star standard into practice in their day-to-day operations.
The campaign is organised by Logistik-Initiative Hamburg Management GmbH in cooperation with the Free and Hanseatic City of Hamburg, through the Ministry of Economic Affairs, Labour and Innovation. The concept and design of the campaign were developed in collaboration with the Corporate Publishing division of the DVV Media Group, and the promotional film was produced by 14a.tv.
About LIHH: Founded in 2006, the Hamburg Logistics Initiative now connects more than 500 companies and institutions from the worlds of business, academia and politics with the aim of strengthening Hamburg’s position as a logistics hub in the long term. Poland is by far the largest FTL ‘exporter’
Image credit: SACO Shipping
