DVZ Fireside Chat

Let’s be honest and speak our minds: last Tuesday, the DVZ editorial team, sales department and publishing management met with 12 selected readers for a review of the publication. The group, which had gathered behind closed doors in the ‘back room’ of The George hotel in St. Georg, discussed changing reader habits, popular DVZ formats, trust in the trade media and opportunities in the digital sphere. The group was a diverse mix – from small and medium-sized freight forwarders to readers from KPMG, Nestlé, Hoyer, the Digital Hub and the logistics group Geodis, everyone was there. The discussion about tried-and-tested and new formats within the DVZ media universe was just as multifaceted. But that is by no means all. Following this face-to-face session, a large-scale digital survey will now be conducted using SurveyMonkey among all DVZ subscribers.